Grumdril":34xfkt3k said:
dral":34xfkt3k said:
Wasn't warhammer largely a product of some guys making D&D figures realising a wargame would sell more?
Coopdevil":34xfkt3k said:
- GW realise that they are dangerously dependent upon one line which they do not ultimately control. If TSR UK is now to handle UK distribution of TSR stuff, GW could be out of business in no time at all. Panic on.
- GW therefore need their own in-house produced game quickly to limit exposure to risk (if TSR went out of business for example). A wargame that covers the Citadel range seems to be the idea. Mainly this could work because instead of selling a few figures from across the ranges to gamers, a wargame legitimises the sale of bulk deals with discounts. I think the latter was Bryan Ansell's realisation.
This is interesting stuff and not something I'd heard before. Even if TSR UK had never been set up though, you can see why GW would want to diversify away from one big distribution deal. I've also heard elsewhere on the interwebs of WFB being conceived from within Citadel, and even without the TSR situation you can see how a miniature manufacturer would be interested in developing such a thing.
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GW (london) already had a diversified and home grown range of products - boardgames, Doctor Who, Talisman, Railway Rivals, Battlecars etc. RPGs Golden Heroes, Warhammer, and ZX Spectrum games were part of that strategy of diversification built on importing, distributing and ocasionally reprinting the american RPGs (D&D, MERP, RQ, Traveller).
From a Citadel (Nottingham) perspective, Bryan had had Laserburn rejected by GW (London) - who published Spacefarers instead, and Rick and Hal had published Reaper (fantasy mass combat game) through TTG (who also took up Laserburn). It's pretty obvious that Bryan / Rick / Hal are/were primarily wargamers and roleplayers, wheras Steve & Ian are/were boardgamers and roleplayers. D&D just happened to boom and bring in the most dosh.
Given that Steve and Ian were selling millions of FF gamebooks, it's surprising they didn't bring that inhouse to GW earlier (before green-spine era). Perhaps the WD solo adventures were part of that. Maybe the effort to enter the world of mass-market paperback sales, or perhaps their contracts with Puffin just made it impossible.
It was around 1987 when GW stopped importing other companies products (during 2nd Edition WFB and near the launch of 40k) but GW went on to still reprint Runequest and Stormbringer from Chaosium under license for a while. GW were also exploring doing a paintball, cyberpunk LARP, publishing books and a record label FFS. The creative spirit within the company and need for diversification from a single product stream "Warhammer", but for various reasons these other enterprises didn't take off. What was successful tho was the model Gary Gygax had admired back in the early 80s - a vertically integrated creative, manufacturing, distribution and retail business, supported by periodical publications with new monsters for a core game that fed new miniatures along a regular release schedule, and guess what, that's still what they're doing today, except instead of the Fiend Factory in WD and the Fiend Factory miniatures for D&D, we get Codexes for Warhammer.