AranaszarSzuur":rvaua7el said:
Could also be a reason why they tried to market Wh40k to kiddies.
I was 12 when Rogue Trader came out and got it on release loved it. There's a photo in one WD of a 10 year old cosplaying as a marine sergeant from the RT era. From my POV it was always marketed at kiddies. However, I think it took an approach that did not talk down to the audience, and expected them to accept complexity both in game and aesthetic terms.
A bit of an aside, I was used to seeing fantasy undead that looked like:
That was in a children's book (The Warlock of Firetop Mountain) . Marketed by a children's publisher (Puffin), for children.
In the 90's GW started to produce stuff that looks like:
Aesthetically these are chalk and cheese. BUT I really don't think we can say one was marketed to kiddies and the other not. We could talk about stylisation, exaggeration, detail, realism, subtlety, nuance, emotion, atmosphere, halloween costumes, decoration and symbolism, the use of colour or even the "pathetic aesthetic" vs. "teh awsum". Or indeed we could talk about what we expect of children and their interests and assumed tastes. Some people will like one and not the other, some will like both, some will read meaning into the differences others will think it's all pretty arbitrary. Although Sibbecks RT cover vs. John Blanches WH40K cover would probably be more on topic.
Galadrin":rvaua7el said:
40k 2nd Edition had so much artwork that they had to pour the unusued stuff into a special collector's art book by John Blanche (who turned around a massive volume of artwork extremely quickly for the project).
Which supports the idea that WH40K2E was cheaper. Hiring a dozen or more freelance artists, commissioning them to produce large, often full-color artwork as they did for RT costs significantly more than paying one persons salary for a year, especially when they had other duties in the company. Indeed having one person "turn around a massive volume of artwork extremely quickly" suggests the budget was small. It's all about lowering the cost of production.